Orbit | Khaled Nassef Onboarding

You01

The basics, and how you like to work.

Full name *

Email *

WhatsApp number

Where are you based right now

Best times for calls

Weekday mornings Weekday afternoons Evenings Weekends

Anyone else we should includeManager, label, agency or assistant. Name, role and email.

Two Names02

Khaled Nassef is the producer. Kay Nassef is the artist. The site is the passage between them.

In one sentence, who is Khaled NassefThe producer, composer and sonic brand builder.

In one sentence, who is Kay NassefThe artist.

Three words for Khaled

Three words for Kay

What changes when Khaled becomes KayIn the room, in the sound, in you. This becomes the centre of the site.

How should the two names sit on the site

Equal weight Producer leads Artist leads Not sure yet

Which places belong in the storyThe Red Sea, the farm, Sakkara, Brooklyn, Dubai, Miami. Anything that shaped the work.

Anything the site must never say or show about you

Audience03

Who arrives, and what they should do before they leave.

Who needs to find this sitePick all that apply.

The one visitor who matters most, and why

What should visitors doPick up to three.

What kinds of enquiry do you want, and which do you notSonic identity, film scores, ads, remixes, collaborations, sound for spaces.

Where should enquiries goOne inbox, or a different one for producer and artist.

Language

English only English and Arabic English with Arabic touches

The Work04

What the site must carry on each side. Rough lists are fine.

Producer projects to featureBrand, project, year and your role. For example AROYA Cruises, Coca-Cola, Pepsi, Art Basel.

The one producer project you are proudest of, and why

Any work you cannot show, or can show without the brand name

Kay Nassef releases to featureBeneath the Sun, remixes, singles, live scores, unreleased work.

Anything releasing in the next six monthsTitle, date and whether the site should launch with it.

Awards, press, festivals and names worth showingBillboard World Song Contest, Red Bull Music Academy, DJ support, and anything since.

Services you offer, in your words

Sound05

At this tier sound is the medium. Nothing plays until the visitor chooses.

What should the first ten seconds sound like

The sound of the producer side

The sound of the artist side

Three tracks for the featured release

Do you have stems for the tracks you would feature

Yes, ready Yes, need exporting Some No

Would you compose anything new for the siteA threshold sting, an ambient bed, the transition cue. Composition sits with you, integration with us.

How present should sound be

Quiet, on requestScored throughout

Labels, agencies or brands that must clear audio or picture for web use

Look + Feel06

References shape the direction faster than descriptions. Links are perfect.

Websites you admire, in music or anywhereA link and one line on why.

Films, videos, album art or photographers that feel like you

What you do not want the site to look or feel like

Logo, wordmark, colours or type you already use and want to keep

Practical07

The details that decide the build.

DomainDo you own one already, or which would you like.

Every profile the site should link toSpotify, Apple Music, SoundCloud, Beatport, Vimeo, YouTube, Instagram, LinkedIn.

Do you have a mailing list

Yes No, start one Not needed

Who will update the site after launch, and how often

Link to a folder with your files, if readyGoogle Drive, Dropbox or WeTransfer. Masters, stems, photos, videos, bios.

Any date the site must be live by

A year after launch, what would make this site a success

Anything else we should know

Khaled
Nassef
Questionnaire

Thank
you.

KhaledNassefQuestionnaire

Thankyou.

Khaled
Nassef
Questionnaire

Thank
you.